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ALOHA, Ore., April 6, 2012 - In a week which has seen the public unveiling of the much anticipated 2013 SRT Viper road car, Lux Performance Group, LLC has made it's own SRT Viper-related news by being named, for the third consecutive season, the official managing team of the SRT Viper Cup presented by Pennzoil Ultra "celebrity/guest" driver program. As has been the case in the two proceeding years, the Aloha, Ore.-based organization will provide expert preparation of the pair of SRT Viper ACR-X race cars. In addition, 12-time, road-racing champion Cindi Lux, also of Aloha, Ore., continues in her acclaimed role as driver coach prior to and during race weekends for the two guest drivers at each of the five weekends of SRT Viper Cup competition.

A nationally recognized racer and 2012 SRT factory driver, Lux has become one of the most sought-after driving coaches in the business. Her expertise with turning amateurs into race car drivers is rooted in her race driving experience, as a private instructor, coach to the "stars" of the Grand Prix of Long Beach Celebrity race as well as lead instructor at Miller Motorsports Park. Since the inception of the SRT Viper Cup in 2010 - then known as the Dodge Viper Cup - the 2011 Lifetime Achievement Award from Oregon Motorsports Museum Association-recipient has offered her instruction skill to 15 drivers ranging from absolute amateurs to trained media to professional race car drivers. In 2011, the driver lineup included: Andy Bell, Chris Burandt, Ralph Gilles, Jimmy Kite, Frank Lussier, Brian Makse, J.G. Pasterjak and Craig Stanton. Since inception, the Viper Cup celebrity program has helped raise over $125,000 for charity.

Celebrated writer Bruce Levy and professional wrestler/actor/television host Bill Goldberg will be the first guest drivers of the 2012 season when they debut the cars April 13-15 at Road Atlanta.

Lux Performance Group lead engineer and crew chief Fred Lux has used the off-season to prepare the pair of SRT Viper ACR-X race cars for the new season. With a bevy of performance solutions from the SRT and Mopar catalogs, the V10-powered, not-road-legal, race cars have had complete overhauls since their 2011 race season finale. With a focus on safety and speed, the front-engined machines have undergone meticulous rebuilds to ensure each celebrity driver will enjoy peak performance in the highly competitive one-make series.

The 10-race championship will see guest drivers in the two Lux Performance-prepped American supercars at five renowned North America road courses. The season opens on April 14 at Road Atlanta (Braselton, Ga.) with Rounds One and Two. On May 12, Lux Performance Group transports the show to Road America (Elkhart Lake, Wisc.) for the third and fourth races. The tree-lined Virginia International Raceway (Danville, Vir.) will see the fifth and sixth rounds contested on July 7 and 8, respectively. August 25-26, Monticello Motor Club in Monticello N.Y. will host races seven and eight while the season closes at Watkins Glen International (Watkins Glen, N.Y.) on October 20 and 21.

The complete 2012 Dodge Viper Cup season will be featured on the NBC Sports Network - formerly VERSUS - for a third season adding to the prestige of this unique, one-make championship. Please check local listings for broadcast times. News and features from the race weekends can be found at both www.CindiLux.com and www.ViperHeadquarters.com.

Quotes

Cindi Lux: "We are so psyched about being back for our third season of SRT Viper Cup. This guest driver program has been more successful than I ever would have hoped. We've had just an awesome lineup of drivers go through these fire-breathing Vipers and this year is setting-up to be our best yet. Fred and all the guys at the shop have these hot rods ready for action and I know we're going to put on a great show every weekend. I can't wait to get it going at Road Atlanta.

 
To have a chance to make this announcement the same week as the unveiling of the 2012 SRT Viper for the street is a very proud moment for us. We're just so pleased to be a part of Viper Nation and the great motorsports tradition of the Viper. Our place in the Viper universe is something we take very seriously at Lux Performance Group. We eat, sleep and breathe these cars. Viper venom runs through our veins. We're looking forward to carrying the SRT, Viper and Viper Cup banner high all across the US this year."

Ralph Gilles, President and CEO, SRT and Motorsports, Chrysler Group LLC: "Our successful SRT Viper Cup Series celebrity driver program will continue in 2012 by offering Viper ACR-X rides to select media and celebrities for them to experience one of the best factory-built race cars out there. We're lucky to have the Lux Performance Group managed by Cindi Lux back with us to not only safely convey the special message of what it's like to race a Viper, but to expertly provide the best race car and driver instruction possible every weekend."

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ALOHA, Ore., February 9, 2012 – In the world of auto racing, Cindi Lux has always been known as aggressive and cutting-edge on and off the race track. In 2012, she will become a “Slacker”. The Aloha, Ore.-resident will team with Slacker, Incorporated and the lifestyle branding and services provider just might give her a run for her money when it comes to innovation. The 12-time road racing champion has signed a two-year personal services agreement with the Akron, Ohio-based Slacker, Inc. (www.SlackerInc.com) that will see one of the world’s leading female race car drivers promote a full line of Slacker, Inc. products and services in auto racing.

Slacker’s core business of motorsports products and services for teams and corporate partners offers not only a unique line of retail motorsport items but business-to-business opportunities as well. Publicly, the company is best known for its lifestyle brand position but, within the motorsport industry, Slacker, Inc. has become a “one-stop shop” for teams and corporate clients looking to fully exploit their auto racing involvement through not only merchandising but for a broad range of brand recognition services. Over its 17 years of operation, Slacker, Inc. has developed branding programs and marketing campaigns in the American Le Mans Series presented by Tequila Patrón, Grand-Am Rolex Sports Car Series, SCCA and World Challenge among other series. In 2012, Cindi Lux will be joined on the Slacker, Inc. roster by the Starworks Grand-Am Rolex Sports Car Series Daytona Prototype effort and the BAR1 program in the American Le Mans Series.

Slacker Incorporated will work with Lux to develop original and social media concepts the Inaugural ALMS Women’s Global GT Series Champion has created but not had the tools to implement until now. In kind, Slacker, Inc. will use the partnership to further develop its internal assets in these creative areas.

Lux, the Oregon Motorsports Museum Association’s 2011 Lifetime Achievement Award-winner, will utilize and promote Slacker products and services for the 2012 and 2013 race seasons. All team clothing and accessories will come from Slacker’s extensive product line while the company will also provide additional marketing and branding services to the winner of 75-career races. Lux is currently finalizing her plans for the 2012 race season as a driver in addition to the plans for Lux Performance Group, LLC. – a full-service race and development team she owns with husband Fred Lux.

Quotes
Cindi Lux: “I have been watching for a marketing partner like Slacker, Incorporated for a long time. When they approached me with this concept, I knew immediately it would be a picture-perfect fit.  Slacker is an up-and-coming company that any race car driver would love to surround them with. They have the same approach and same aggressive attitude I do! We see the sport through similar eyes and I think we will be able to really benefit each-other. Slacker makes a great line of products and offers top-flight services unlike any in the business. When you look at the drivers and teams they associate themselves with, you can see they only do it the right way. I am privileged to be able to call myself a ‘Slacker’!”

Jason Myers, President, Slacker, Inc.:
About why the partnership with Cindi Lux: “Cindi has the right approach and attitude in the tough world of professional motorsports. She and I have a storied relationship that spans many years. We have worked together as technical partners, marketing partners, friends and fellow race car drivers on individual projects. This was all about timing and the opportunity is now to put all the past components together, go racing and have fun doing it.”
 
About why Slacker Inc. is a good fit with Cindi Lux: “Cindi delivers what she says she can, often exceeding expectations. She is a successful businesswoman and team owner. These are qualities that any committed partner would look for as a foundation in any business. I can learn a thing or two from her; she won't give up all the secrets though. Cindi leads by example.

Cindi has a winning attitude and the drive to make it happen. Slacker Incorporated can bring to life some of her creative ideas and social media objectives to give the fans and corporate partners a unique experience. The partnership also gives Slacker the outlet to showcase a few of our internal creative resources and ideas to an established team. We have been successful over the years by delivering great products and services to the racing industry, much like Cindi Lux. All I can say is... it's about time we did this, this is going to be cool.”

About what makes Cindi Lux different: “To be honest, Cindi is no different than most race car drivers competing. She has the same challenges associated with winning races and maintaining sponsor/customer relations. The difference is she does it better. Cindi is a driver, but she will also show up with full trackside support, equipment and hospitality. If you need a car or two to win races she can bring those along for a little attitude adjustment. The team has built better relationships with manufacturers and clients with high standards.”

Aloha, OR - Dec 21, 2011 - 2011 verified a lot to me. It confirmed how blessed I am with great opportunities, and it showed me how badly I want to do more! The challenges of the season actually inspired me and I think, time-and-time again, we really rose to the occasion. The year has also encouraged me to set our team's, and my personal, bar even higher!

This past year was extraordinarily busy for me. I made the error recently of checking my Delta frequent flyer account on how many flights I did in 2011… 91 times I heard the plane door close and corresponding safety talk from the flight attendant that I can do in my sleep. That means 91 times going through security. Yikes. Regardless it was a great year being so involved with Dodge Motorsports for running their Dodge Viper Cup Celebrity Program, being involved with the Ford Racing High Performance Driving School at Miller Motorsports Park, and learning what it's like to drag race in a special exhibition race for Mopar in Denver. And while my personal racing was limited - something I am planning to correct in 2012 - I was still able to capture a podium finish in the Rose Cup race setting a personal best at Portland's premier sports car race.

Read more...

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There may only be two race weekends left for the year for Cindi and Lux Performance, but they're not going quietly.  The team is arriving from all corners of the country in Daytona, FL for the final two rounds of the 2011 Dodge Viper Cup.

Team owner Fred Lux flew to Texas to pick up the transporter and drove the two-car rig to Daytona.  Crew members and team owner Cindi Lux flew in from all corners of the country.  After packing up at the end of the race on Sunday, Fred and hired gun Howard Emery will trek to Miller Motorsports Park to take part in their season-ending 3-hour endurance event.  Once that race is complete, the team will return home.

But the season doesn't end there.  At Lux Performance world headquarters, plans are already under way for the 2012 racing season.  Stay tuned to see what surprises Cindi and Fred have for next year.