• 
•  

Cornelius, OR. November 12, 2012 – As the 2012 season comes to an end, most programs have a party. Lux Performance Group, LLC decided to do that by inviting nearly 50,000 of its friends to Miller Motorsports Park in Tooele, Utah! What better way to celebrate the passing of a season than to take one of SRT’s track-only Viper ACRXs to challenge American Le Mans Series and GRAND-AM-legal sports cars. Cindi Lux (Aloha, Ore.), who owns the Oregon based operation with husband Fred, put on a clinic of what America’s supercar is capable of on the longest track in the United States. The 4.5-mile, 24-turn, “Outer Loop” at Miller Motorsports Park was the site of the Utah Region of the National Auto Sports Association’s (NASA) season-finale, October 26-27, and the final opportunity of the year for Lux to compete with the road-inspired ACRX racer.

To those looking on at the start of the weekend, the wide-open classes of NASA seemed to give the advantage to the Porsches, Corvettes, BMWs and more, not the Detroit-built Viper. However, Lux, who has spent years as a Dodge, Mopar and SRT factory driver, used the V10-powered machine to upend those brands with an inspired run. Adding to the challenge for Lux was the fact that the SRT Viper ACRX being raced in Utah was fresh from competition in the SRT Viper Cup presented by Pennzoil season finale at Watkins Glen International. Lux Performance Group manages the two-car “Celebrity/Guest Driver” program in the Viper Cup and used one of the two racecars. With limited time and a long haul from New York, the car was fueled and raced with no additional preparation work needed prior to the weekend’s start.

The 12-time road-racing champion’s car qualified second in the 21-car field, alongside her longtime friend Melanie Snow. Snow, a racing champion in her own right, put her ALMS-ready Porsche 911 GT3 Cup car on the pole position but found herself out-braked entering turn-one. Lux’s deep braking maneuver left many on the sidelines open-mouthed and they’d stay that way for several laps. The two women dominated the sharp-end of the field gapping the remaining competition lap-by-lap. Lux would take the checkered flag second in class in her only NASA appearance of the season.

Lux Performance Group and Cindi Lux’s massive popularity on social media – 4,000 Facebook “Likes” and over 46,000 followers on Twitter – helped add to the excitement of the race for all. Through a concerted Twitter and Facebook effort, a significant social media buzz was created around the end-of-the-year event.

• 
•  

In addition to the on-track action, Lux was using the Miller race as a bully-pulpit for an important cause. October is Breast Cancer Awareness Month in the United States, which fit perfectly with the conclusion of the 2012 season. The Lux machine featured a pink sunshade on the windshield backing the popular SRT logo. Furthermore, a large National Breast Cancer Coalition sticker on the rear quarter-panel reminded all of the effort to cure breast cancer by 2020. It was a positive conclusion to a season raising awareness and funding for the Coalition. Over the course of the 10-race Viper Cup championship, guest drivers in two Lux-prepped SRT Viper ACRXs raced for the charity with all winnings of the “celebrity” drivers going to the National Breast Cancer Coalition (http://www.BreastCancerDeadline2020.org/). The Celebrity Driver Program donated over $35,000 towards the National Breast Cancer Coalition’s efforts in 2012.

To wrap the season, Cindi Lux will appear on the popular motorsports program “Heels on Wheels” with host Kim Ratcliffe this week. The Performance Motorsports Network program highlights women in the auto industry on www.PerformanceMotorsportsNetwork.com.

Quotes
Cindi Lux
On the race: “The car was on rails! That SRT Viper loves the Outer Loop and kicks ass at Miller Motorsport Park. I know that track well and I have never been in a car that ran as well as the ACRX did! What a great way to end the 2012 racing season! The SRT ACRX is a fan favorite, especially when you can drive the wheels off of it and it keeps giving you more and more. No one gave us much of a chance, not against cars that run in the pro classes, but the best of Detroit showed the rest of the world how we get it done in the States!”

On the huge impact of social media at the race: “It just blows my mind how many people get involved and follow my racing activities through Facebook and Twitter! It’s amazing how many questions I get via Twitter on racing a Viper. It’s just a fun and quick way to interact with the fans. They truly want to learn and stay informed and social media gives us a chance like never before to grow the sport and spread the SRT Viper story.”

Check out the highlight video that Slacker Inc. put together for us.

• 
•  

ALOHA, Ore., June 17, 2012 – Cindi Lux had to fight fire, fuel and frustration but she landed her second-consecutive class podium finish in the June 17 Portland Rose Festival's Rose Cup Race. The Aloha, Ore.-resident has been a lifelong resident of the Northwest and the region’s premier club racing event has always been a major date on her calendar. For 2012, Lux Performance Group built a new SRT Viper Competition Coupe and, without any prior testing, introduced it at the Rose Cup Races. The 1.967-mile, 12-turn Portland International Raceway is familiar territory to Lux and that experience proved vital while the 12-time road-racing champion chased not only the competition but new car development items on America’s Super Car as well. Despite a weekend of frustration, the No. 5 SRT Viper Competition Coupe Fueled by Black Rock Coffee brought it altogether on Sunday afternoon finishing third in class and fourth overall.

Meanwhile, in a second Lux Performance Group-prepped machine, local racer Steve Streimer added nicely to the results ledger for Northwest-based organization. Streimer, who began having his Porsche 911 GT3 Cup entry prepared by Lux Performance last year, continued a string of podium finishes. The Sherwood, Ore.-resident added four podium finishes to Lux’s to bring a total of five trophies back to the Aloha, Ore.-headquarters of the Fred and Cindi Lux-owned team.

• 
•  

The debut of any new car is always wrought with teething problems and the Lux SRT Viper Comp. Coupe was no exception. Early issues with the fuel system starved the V10 engine of much-needed gasoline wreaking havoc with Lux’s lap times. To make matters worse, a oil leak led to a small engine fire. The conflagration was quickly extinguished without substantial damage but the incident required a full teardown of the system late into Saturday night. The Fred Lux-led team isolated and repaired the problem just in time for the Feature Race held on Father’s Day. Starting sixth in the main race, Lux drove a faultless 45-minutes to take the checkered flag two spots higher than she started. While she finished third-overall in 2011 – the first woman to ever do so – the fourth overall and third in class was possibly an even greater achievement considering the challenges of the weekend.

Streimer wheeled his No. 02 Porsche 911 GT3 Cup entry to two pole positions and the race wins in both Porsche Pirelli Cup events held over the weekend. In an SCCA regional event and in Sunday’s Rose Cup Feature Race, Streimer added podium finishes to the Lux Performance Group tally for the weekend. He finished tenth-overall in the Rose Cup Feature Race.

• 
•  

Lux Performance Group again brought far more to their local event than what they displayed on-track. SRT, Chrysler’s performance division which develops the Viper under its own banner as well as other high-performance and track cars for Chrysler’s Dodge and Jeep divisions, made its Rose Cup debut as a marque over the weekend. Furthermore, the Rose Cup was the premiere of Cindi Lux as an SRT factory driver. She held that honor with Dodge and Mopar previously.

• 
•  

View the embedded image gallery online at:
http://www.cindilux.com/pressroom/press-releases#sigProGalleria527ceab7ce

Rose Cup Promises to be One Mother of a Father’s Day for Local Cindi Lux
SRT Works Driver Combines Black Rock Coffee, Slacker to Go for Prestigious Portland Event

ALOHA, Ore., June 11, 2012 – The Portland Rose Festival's Rose Cup Races have become a tradition in the Northwest as closely tied to the annual city celebration as any other activity. Cindi Lux has never known any other way to spend the June weekend but at the region's largest gathering of racers. The Aloha, Ore.-resident's father, Dick Hahn (Yakima, Wash.), won the inaugural event 52 years ago and in 2011 Lux became the highest-placing woman in the history of the Rose Cup Feature Race by finishing third. This Father's Day, Lux will attempt to join her Dad on the list of storied winners when she rolls out the No. 5 SRT Viper Competition Coupe Fueled by Black Rock Coffee against a daunting cast of characters who specialize on the 1.967-mile, 12-turn Portland International Raceway road course. The 45-minute race pitches a wide-variety of nearly unrestricted racecars against one-another on June 17 and assures to live up to its tradition as one of the most hotly contested club events of the season. It promises to be one mother of a Father's Day when the green flag falls for the top event of the multi-race weekend.

Lux again brings an exciting group of partners to the Rose Cup this year. Chief among those is the return of the SRT Viper Competition Coupe to the Northwest’s most celebrated club event. First through its Dodge brand and now with SRT, the Viper platform has had a dominating racing history since 1989. Lux first piloted the V10-powered machine in 2005 dominating the SCCA Club T1 category with SRT10s until 2007. For 2008, the Oregon Motorsports Museum Association Lifetime Achievement Award-recipient moved into the SCCA Pro World Challenge Series with the Viper Comp. Coupe. In 2012, she returns to the factory driver ranks with SRT driving a freshly-built Competition Coupe while also overseeing the two-car Viper ACR-X “Celebrity Program” in the SRT Viper Cup.

Lux has raced the Viper platform three times in the Rose Cup. In 2009, she brought the World Challenge-ready Viper Comp. Coupe before turning to the then-new ACR-X in 2010. Last year the 1999 Women’s Global GT Series Champion returned to the Competition Coupe. Earlier this year, SRT – now a stand-alone marque under Chrysler – announced both a new-for-2013 road going Viper and the SRT Viper GTS-R for American Le Mans Series GT racing competition. The move highlights SRT’s commitment to top-level motorsports through its road-going product line.

Fueling Lux is Black Rock Coffee Bar (www.BlackRockCoffeeBar.com). First teaming together in 2011’s Rose Cup, Black Rock found the event and partnership with Cindi Lux so successful they have upped their on-site commitment and support. The Portland-based Black Rock Coffee Bar roasts its premium blend of coffee locally ensuring the freshest espresso possible. Endeavoring to find the perfect balance of flavors, Black Rock pushes the boundaries of what is possible with the daily cup of ‘Joe’, to stir things up a bit and to throw a little edge on the coffee biz.

• 
•  

View the embedded image gallery online at:
http://www.cindilux.com/pressroom/press-releases#sigProGalleriac97401d975

Black Rock brewed its first coffee at its first store in Beaverton in early 2008. Today, they span from Seattle to San Diego with nine Black Rock stores in the Portland-area and continued substantial growth planned in the coming months.

Since 1995, Slacker Inc. (www.SlackerInc.com) has showcased the creativity, attitude and spirit of a brand through grassroots marketing and motorsports. Originally begun as a clothing line, the company quickly moved into vehicle graphics and apparel for race teams across the country. The products and services have expanded over the years to include embroidery, screen-printing, logo design and marketing activation.

The Rose Cup weekend brings over 400 drivers across multiple races in multiple classes to the PIR circuit. Lux will compete for the overall Rose Cup title just as her father did in 1961 when he won the inaugural race. The category is a rare exception to today’s highly “spec” car racing series. Entries are widely divergent ranging from thoroughbred racecars to road based entries – like Lux’s Viper – in the “all-comers” race. This has led to some of the sport’s hottest cars all competing for the Rose Cup.

Quotes
Cindi Lux, Driver, No. 5 SRT Viper Competition Coupe Fueled by Black Rock Coffee: “It wouldn’t be summer without attending Rose Cup Races. With the announcement of the SRT Viper returning to ALMS, the energy within SRT is massive right now and I am really excited to be racing the Viper Competition Coupe at the Rose Cup again. I started my driving career with Chrysler under the SRT banner so it’s nice to be back home. The only thing that revs me up more than a big V10 engine pulling me around PIR is a Black Rock espresso! Black Rock is so tuned-into this event! They are pulling out all the stops. Last year I thought I had seen everything a local company could do to promote their product but this year everyone at Black Rock has turned-up the grinder to 11! You add Slacker, Inc., who is so cutting edge with their design and social media work, to the mix and I can promise you, no matter what happens on track, people will remember what we brought to the event! This is going to be flat-out FUN!”

Daniel Brand, Head of Operations, and Black Rock Coffee Bar: “Teaming with Cindi Lux and the Lux Performance Group for the second consecutive Rose Cup is a great opportunity for the Black Rock Coffee Family. It is a great feeling partnering with other Portland-based family businesses in this prestigious and uniquely Portland tradition. The attitude, experience and all-around enjoyment of life make this a weekend that we love to participate in! Our experience last year was so good and the results so successful that we couldn’t wait to roll the No. 5 SRT Viper Fueled by Black Rock Coffee back out to take another couple steps up the podium this year! All involved have a work hard-play hard attitude, which makes this a great time. From watching the team put together a successful race car to seeing Fred [Lux] pop wheelies on The Crippler while the Black Rock Crew provides the caffeine and loud music in the background, the Rose Cup is sure to be fun and exciting again this year!”

Jason Myers, President, Slacker, Inc.: “We are all about fast cars and fast women at Slacker Inc. I think that's how racing started: race on Sunday, date on Monday. Cindi Lux brings the whole package and then some when it comes to fast cars and faster women with the SRT Viper package. The Lux name has been a part of the Rose Cup Festival for many years. For Slacker, Inc. to be a part of that as a marketing partner is big for our company. We have been ramping up the event with Cindi and crew on some social media projects I think the fans will like. Last year, the weather couldn't keep her down from a podium finish, this year she comes out with a vengeance for the win. Black Rock Coffee is back as a team partner in 2012 and let me tell you, Cindi hopped-up on fine coffee behind the wheel of a badass American race car is nothing but trouble!”

Need more fuel for your day? Stop by www.BlackRockCoffeeBar.com. Tired of the same old image? Trying being a Slacker with www.SlackerInc.com.

For more on Cindi Lux, please visit www.CindiLux.com. Learn more about the Rose Cup, go to www.RoseCup.com.

Follow Cindi on Twitter at www.Twitter.com/CindiLux and on Facebook at www.Facebook.com/OfficialCindiLux.

061112

Media Contact: Tom Moore, Lux Performance Group, LLC, (o) 615-778-1614, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

• 
•  

ALOHA, Ore., April 6, 2012 - In a week which has seen the public unveiling of the much anticipated 2013 SRT Viper road car, Lux Performance Group, LLC has made it's own SRT Viper-related news by being named, for the third consecutive season, the official managing team of the SRT Viper Cup presented by Pennzoil Ultra "celebrity/guest" driver program. As has been the case in the two proceeding years, the Aloha, Ore.-based organization will provide expert preparation of the pair of SRT Viper ACR-X race cars. In addition, 12-time, road-racing champion Cindi Lux, also of Aloha, Ore., continues in her acclaimed role as driver coach prior to and during race weekends for the two guest drivers at each of the five weekends of SRT Viper Cup competition.

A nationally recognized racer and 2012 SRT factory driver, Lux has become one of the most sought-after driving coaches in the business. Her expertise with turning amateurs into race car drivers is rooted in her race driving experience, as a private instructor, coach to the "stars" of the Grand Prix of Long Beach Celebrity race as well as lead instructor at Miller Motorsports Park. Since the inception of the SRT Viper Cup in 2010 - then known as the Dodge Viper Cup - the 2011 Lifetime Achievement Award from Oregon Motorsports Museum Association-recipient has offered her instruction skill to 15 drivers ranging from absolute amateurs to trained media to professional race car drivers. In 2011, the driver lineup included: Andy Bell, Chris Burandt, Ralph Gilles, Jimmy Kite, Frank Lussier, Brian Makse, J.G. Pasterjak and Craig Stanton. Since inception, the Viper Cup celebrity program has helped raise over $125,000 for charity.

Celebrated writer Bruce Levy and professional wrestler/actor/television host Bill Goldberg will be the first guest drivers of the 2012 season when they debut the cars April 13-15 at Road Atlanta.

Lux Performance Group lead engineer and crew chief Fred Lux has used the off-season to prepare the pair of SRT Viper ACR-X race cars for the new season. With a bevy of performance solutions from the SRT and Mopar catalogs, the V10-powered, not-road-legal, race cars have had complete overhauls since their 2011 race season finale. With a focus on safety and speed, the front-engined machines have undergone meticulous rebuilds to ensure each celebrity driver will enjoy peak performance in the highly competitive one-make series.

The 10-race championship will see guest drivers in the two Lux Performance-prepped American supercars at five renowned North America road courses. The season opens on April 14 at Road Atlanta (Braselton, Ga.) with Rounds One and Two. On May 12, Lux Performance Group transports the show to Road America (Elkhart Lake, Wisc.) for the third and fourth races. The tree-lined Virginia International Raceway (Danville, Vir.) will see the fifth and sixth rounds contested on July 7 and 8, respectively. August 25-26, Monticello Motor Club in Monticello N.Y. will host races seven and eight while the season closes at Watkins Glen International (Watkins Glen, N.Y.) on October 20 and 21.

The complete 2012 Dodge Viper Cup season will be featured on the NBC Sports Network - formerly VERSUS - for a third season adding to the prestige of this unique, one-make championship. Please check local listings for broadcast times. News and features from the race weekends can be found at both www.CindiLux.com and www.ViperHeadquarters.com.

Quotes

Cindi Lux: "We are so psyched about being back for our third season of SRT Viper Cup. This guest driver program has been more successful than I ever would have hoped. We've had just an awesome lineup of drivers go through these fire-breathing Vipers and this year is setting-up to be our best yet. Fred and all the guys at the shop have these hot rods ready for action and I know we're going to put on a great show every weekend. I can't wait to get it going at Road Atlanta.

 
To have a chance to make this announcement the same week as the unveiling of the 2012 SRT Viper for the street is a very proud moment for us. We're just so pleased to be a part of Viper Nation and the great motorsports tradition of the Viper. Our place in the Viper universe is something we take very seriously at Lux Performance Group. We eat, sleep and breathe these cars. Viper venom runs through our veins. We're looking forward to carrying the SRT, Viper and Viper Cup banner high all across the US this year."

Ralph Gilles, President and CEO, SRT and Motorsports, Chrysler Group LLC: "Our successful SRT Viper Cup Series celebrity driver program will continue in 2012 by offering Viper ACR-X rides to select media and celebrities for them to experience one of the best factory-built race cars out there. We're lucky to have the Lux Performance Group managed by Cindi Lux back with us to not only safely convey the special message of what it's like to race a Viper, but to expertly provide the best race car and driver instruction possible every weekend."