Veteran Racer Cindi Lux to Make Trans Am Debut

Aloha, Oregon, February 13, 2015 – Lux Performance Group was last part of a national touring group in 2012. Weekly shows before packed crowds took their toll and the Oregon-based company returned to the Northwest to focus on local displays of perfection. Now, the three-year hiatus will come to a dramatic end as an exciting new season will see road racing star Cindi Lux (Aloha, Oregon) lead a band of professionals back to the national stage including a debut performance in one of the industry’s oldest venues, Trans Am.

Lux Performance Group, LLC, a leading motorsports and automotive preparation shop in the Northwest with a long history of championship winning race programs, will take an exploratory step back into professional motorsports with a two-car program in four Trans Am Series races beginning in April at Homestead Miami Speedway. Additionally, the team’s pair of Dodge Viper ACR-X will contend for top honors in several of the Sports Car Club Of America’s (SCCA) major events including the June Sprints at Road America. Team lead and veteran road racing champion Cindi Lux will pilot one of the V10-powered American supercars while up-and-coming driver Steve Streimer (Sherwood, Oregon) will get his first taste of east coast racing in the other.

The Trans Am Series provides an ideal platform from which to “dip a toe” back into professional motorsports. Lux Performance will use as many as four races in the Trans Am 3 (TA3) class to acclimate itself to the higher-level of competition. The intent is to use this a launching pad to a full season campaign for both Lux and Streimer in 2016.

When last on the coast-to-coast scene, Lux Performance Group ran the two-car Dodge Viper ACR-X “Celebrity” Program in the Viper Racing Series. That high-visibility effort was run simultaneously with Streimer campaigning a Lux-prepped and managed Porsche 911 GT3 Cup car on the Pirelli GT3 Cup Trophy USA schedule.

Lux herself last competed regularly on a national level in 2008. The 12-time road racing champion raced in the Pirelli World Challenge GT class running a Dodge Viper Competition Coupe for Mopar. In two years at that level, Lux had five top-ten finishes with a career high finish of fifth. The year prior, as a Dodge factory driver, she debuted the Viper “Comp. Coupe” in the American Le Mans Series.

While the schedule could expand based on funding and other factors, Lux Performance Group’s 2015 schedule calls for it’s first race at Homestead on April 12 followed by either the Trans Am feature at Road Atlanta or the SCCA Majors at the Mid-Ohio Sports Car Course on May 31. Cindi Lux is a two-time winner of the prestigious June Sprints at Road America and will be seeking her third title there, Streimer his first, on June 15. The two-car Viper effort will celebrate Independence Day at Brainerd International Raceway with Trans Am on July 5. Currently, the strategy also has the team concluding the season at Road America on August 29 with Trans Am when the NASCAR Nationwide Series competes there. A handful of races in the Northwest region is also under consideration but not yet finalized.

Quotes
Fred Lux, Lux Performance Group Team Principal: “The Trans Am Series has such a long history and it is about time the Lux name is a part of it. To me, the most appealing aspect of any professional series is a stable rules platform. Having rules that don’t change from race to race is critical and that increases my confidence they are serious about cost containment. I have been a crew chief in seven different professional series and I’ve seen the good, the bad and the ugly! As always, we’ll be coming with full-on Lux style!”

Cindi Lux: “Getting back behind the wheel of a Dodge Viper ACR-X is kind of like putting on an old shoe. Even though I haven’t been racing a Viper full time the past few years, never fear, these cars are fantastic and a blast to drive. Trust me, every time I drive a Viper, I just smile. It’s also kind of cool being a ‘rookie’ in the Trans Am series. I’ve enjoyed running on many other professional series but nothing with so much rich heritage and history. You look at the names in the series now and you reflect on the names over the decades and it is so humbling to even think about! This is some good competition! The best part is that we are coming at it the right way, the Lux Performance way. This is the first move in a long-range chess match that we are all very excited about.”

Steve Streimer: “I can't wait to get into this season with the Dodge Viper! This will be a whole new world for me and I am looking forward to the challenge. The Trans Am races are significantly longer than what I am accustom to so when I think about the task ahead, patience comes to mind. With the longer format it will be all about staying out of trouble and keeping myself in a position to take advantage of opportunities. Making the kind of leap I’ll be making with Lux Performance into the Trans Am championship is going to be intense! But I look forward to wrestling with this snake around some of the greatest racetracks in the country!”


About Trans Am – The Trans Am Series, America’s Road Racing Series, began igniting the passion of motorsports fans across the world in 1966 and has been home to some of the greatest names in road racing. Today, Trans Am continues to honor its legacy, while challenging the status quo in racing, through meaningful racing platforms and a driver-oriented focus. The Trans Am Series is operated by The Trans Am Race Company, LLC (TARC), through a five-year agreement in which TARC oversees the management and marketing of the Trans Am Series. SCCA Pro Racing sanctions Trans Am events and provides operations services to the Series.

Problems seeing the above video?  You can see it at YouTube too: https://www.youtube.com/watch?v=-PDB6AF90Gc&VQ=HD720

 

Cindi Lux Partners with Black Rock Coffee and Children's Cancer Association for Rose Cup Races

Portland, June 5, 2014 – The Rose City and its residents are internationally recognized for their adventurous but giving spirit. This week one of Oregon’s most successful racecar drivers, Cindi Lux, and the Northwest’s hottest coffee franchise, Black Rock Coffee Bar, have personified that in announcing a charitable partnership with Portland-based Children’s Cancer Association (CCA) at one of Portland’s greatest traditions, the Rose Cup Races. The trio will use the June 13-16 event held at Portland International Raceway (PIR) to raise awareness and funds to help CCA prescribe JoyRx to seriously ill kids, teens and their families.

Chief among the charitable efforts for the combined endeavor will be the onsite addition of the 2014 MINI Cooper that CCA will be raffling off. Rose Cup Festival visitors can purchase tickets from a limited pool of only 3,500 tickets for $40.00 per ticket at PIR throughout the weekend. The CCA MINI Cooper will be on display in the Lux Performance paddock where the SRT Viper Competition Coupe is being prepared for Sunday’s feature Rose Cup race. The yearlong campaign by CCA to raise funds with the raffle will culminate in a final drawing on Friday, October 3. The selection of the winner will take place live on AM 860 KPAM.

The Rose Cup Races, and Sunday’s 45-minute feature “Rose Cup Race” that Lux will participate in, has become an institution in the Northwest. The Father’s Day tradition is the region’s largest gathering of SCCA and club racers. The “feature” is scheduled for 3:10 p.m. (Pacific Time), June 16.

Black Rock Coffee Bar (www.BlackRockCoffeeBar.com) and Lux Performance are enjoying the fourth year of their relationship in this event. The Portland-based franchiser has increased its association with the Aloha-headquartered Lux Performance Group and activation of this motorsports marketing platform each consecutive year. The combination has placed its full focus in 2014 on supporting the CCA raffle.

Lux has 12 road racing championships and 75 victories throughout her career. She holds the distinction of being honored with an Oregon Motorsports Museum Association “Lifetime Achievement Award” and holds multiple “Driver of the Year” awards in the Northwest.

Lux Performance Group, the race and road car prep shop owned by Cindi and husband Fred Lux, have also entered a second car for longtime team driver Steve Streimer. The Sherwood, Ore.-resident will race a Porsche 911 GT3 Cup car during the weekend.

Quotes

Cindi Lux: “Sometimes we really need to stop and appreciate what we have in life. When I see the challenges these kids and families have to go though battling cancer I want to jump in and help. When I heard about this Children’s Cancer Association raffle for the MINI, I knew I had to use our racing program to try and help. Motorsports has been my whole life and I am so happy that I can use this venue to help kids who have challenges every day a whole lot more difficult than I face. It’s an opportunity for all of us to give back. When Black Rock Coffee Bar heard about this, they couldn’t wait to return to partner with us in this effort. That makes me especially proud to be representing them in the Rose Cup. I hope my fellow racers also step-up to the plate and buy a ticket or two. I want to make the Rose Cup the single largest event for raffle ticket sales for CCA.”

Regina Ellis, Founder and CEO, Children’s Cancer Association: “CCA is excited to be selected a benefit partner by the Lux Performance Group/Black Rock Coffee Bar race team for the 2014 Rose Cup Race Weekend! The team is rallying behind our 2014 MINI Cooper raffle and hoping to sell 100 tickets over the three-day weekend to support our programs that deliver joy to thousands of seriously ill kids, teens and their families each year. We appreciate their generous hearts!”

Daniel Brand, Head of Operations, Black Rock Coffee Bar: “Working with Cindi Lux and the Lux Performance Group is always unique. We both have been given great opportunity in various aspects of the community around us, and each of us desires to give back. To be a small piece to the bigger puzzle of making our world a better place is critical to our approach at Black Rock Coffee Bar and I know it is the same for Cindi and Fred Lux! As we approach Rose Cup 2014 we are excited to partner with the Children’s Cancer Association to engage in the lives of children, teens and families. CCA serves to make an impact for a great cause and we are privileged to be a part of this effort!”

Cindi Wins at the Portland Rose Cup Races

ALOHA, Ore., June 23, 2013

The Rose Cup Races is the oldest amateur auto racing event west of the Mississippi. The Rose Cup Races are part of Portland's annual Rose Cup Festival, and this year they were held June 14-16, 2013.

Cindi raced her 500+ horsepower SRT Viper Competition Coupe, sponsored by Black Rock Coffee Bar.  And she won her race!

Links

Order 'Cindi Lux Fuel Roast' Limited Edition Coffee

Black Rock Coffee Bar has developed a Vienna-style roast with stark flavor contrasts, full body and rich undertones just for Cindi Lux. All Portland area Black Rock Coffee Bar stores will be carrying the limited edition ‘Cindi Lux Fuel Roast by Black Rock Coffee Bar’, along with our online store, and at the race itself!”

Click here to purchase online your 'Cindi Lux Fuel Roast' by Black Rock Coffee Bar.

Photos

Lux Performance Group Enters SRT Viper in Portland Race

ALOHA, Ore., June 10, 2013 – It shouldn’t take well-wishers long to find an appropriate gift for Cindi Lux as she celebrates the 25th anniversary of her first appearance at the Portland Rose Festival’s Rose Cup Races. Roses are a great gift but, for the Aloha, Ore-resident, she is more interested in hardware, hardware in the form of the victory trophy for the 53rd Running of the Rose Cup Feature Race at Portland International Raceway (PIR). Lux returns for the June 14-16 event with the No. 5 SRT Viper Competition Coupe Fueled by Black Rock Coffee.

The Rose Cup Races, the oldest club and amateur road race west of the Mississippi River, held its first event in 1961. It was a significant moment in motorsports history for the Northwest but even more momentous for Lux. She wasn’t there at the time but that inaugural event was won with the same blood that runs through her veins. Cindi’s father, Dick Hahn, took the first two Rose Cup trophies and sparked a lifelong obsession for the family that can trace its auto racing roots back to grandfather Carl Hahn’s participation in the Pan American Road Race in 1953. In 1988, Cindi made her first start in the race competing against her brother, Doug Hahn. In fact, it was the first race she ever ran in the Portland area. The weekend was a less than auspicious start for the youngest Hahn as her older brother lapped her three times in that event. Things would improve for the winner of the Lifetime Achievement Award from Oregon Motorsports Museum Assoc. but returning the top award to the family mantle is still a major goal for Lux who has enjoyed stints as a Dodge, Mopar and SRT factory driver in recent years.

Lux Performance Group, the Aloha-based race and road car prep shop owned by Cindi and husband Fred Lux, have also entered a second car for longtime team driver Steve Streimer. The Sherwood, Ore.-resident will race a Porsche 911 GT3 Cup car in both the Rose Cup Feature and the three Porsche Pirelli GT3 Cup Trophy USA West (PGT3 Cup) series races on the weekend. Streimer opened the year with a Gold class podium – second-place – at California Speedway in the one-make championship. Lux Performance Group prepares Streimer’s Porsche throughout the year.

The event has become a tradition in the Northwest as closely tied to the annual city celebration as any other activity. The Father’s Day weekend-tradition is the region’s largest gathering of SCCA and club racers with over 400 drivers and cars entered in a variety of races and classes. Over 18 different “groups” make up the Rose Cup Races but it is Sunday’s Rose Cup Feature race that is the attraction for Lux. The Feature is scheduled for 4:15 p.m. (Pacific Time), June 16.

Despite her 12 road racing championships and 75 victories, the 1.967-mile, 12-turn facility will challenge the program that the Lux Performance Group has assembled. The “run what you brung” mentality of the Rose Cup’s main event has made it one of the country’s most prestigious club races. While Lux brings a race car designed by SRT for SCCA World Challenge racing, the V10-powered American super car has heady competition from thoroughbred racing machines such as highly modified, tube-framed Trans-Am cars and other one-off monsters.

Returning for the third consecutive year with Lux Performance Group at the Rose Cup is Black Rock Coffee Bar (http://www.blackrockcoffeebar.com/). The Portland-based franchise has increased its association with Lux Performance Group and activation of this motorsports marketing platform in each season. For 2013, the greatest honor yet for Lux was announced in late May. Black Rock has crafted a special blend of coffee beans to create the limited edition “Cindi Lux Fuel Roast by Black Rock Coffee Bar” for the week of Rose Cup. The Cindi Lux blend will available at all Portland-area Black Rock Coffee Bars through June 16. Coffee aficionados and Cindi Lux fans can get an even more exclusive “Signature Edition Cindi Lux Fuel Roast by Black Rock Coffee Bar”. This product will be limited to only 50 units and will have Lux’s signature on the packaging as well as include the 2013 SRT Viper Competition Coupe Fueled by Black Rock Coffee autograph card. It will only be available online at http://brcbstore.myshopify.com/products/cindi-lux-fuel-roast.

Black Rock Coffee Bar roasts its premium blend of coffee locally ensuring the freshest espresso possible. Endeavoring to find the perfect balance of flavors, Black Rock pushes the boundaries of what is possible with the daily cup of ‘Joe’, to stir things up a bit and to throw a little edge on the coffee biz. Black Rock brewed its first coffee at its first store in Beaverton in early 2008. Today, they span from Seattle to San Diego with nine Black Rock stores in the Portland-area and continued substantial growth planned in the coming months.

Quotes
Cindi Lux, Driver, No. 5 SRT Viper Competition Coupe Fueled by Black Rock Coffee:
On the anniversary of her first Rose Cup race: “That first year, I seriously had no clue what I was doing. Talk about a deer in the headlights! I was terrible! It’s pretty depressing to be lapped by your brother, not once, not twice but three times in a 45-minute race. But, it got better over the years. We’ve gotten really close a few times but this one still seems to be eluding us. We know we don’t have the firepower this weekend that some of the others in the class are bringing but we’re going to give it everything we have again. We have great partners in Black Rock Coffee Bar and SRT and we want to put on a good show for them and the Portland fans.”

On the significance of the Rose Cup to her: “With my hectic motorsports lifestyle I spend so much time road racing other tracks around the country, it’s important for me to stay grounded with the people who helped launch my career. I owe so much to the people in Portland area. I have done some crazy things to adjust my schedule and get cars back for this race over the years. I don’t always make it every year but we certainly try. I am very excited to be able to return again this year, our third with Black Rock Coffee Bar and SRT, to race in the Rose Cup. This is such a cornerstone event for me!”

On the significance of the Rose Cup to her family: “This is a really important race to everyone in my family and I want to win it but it is about more than that. This race is more for my Dad. It holds such memories in his racing career. He is 82-years old and still acts like a 10-year old around race cars. It brings him to life and inspires all of us. He will be with me on Father’s Day as I run this race.”

On her expectations for the Rose Cup: “We need 300 more horsepower to equal what the Trans-Am cars have… and that’s not a joke. The SRT Viper Comp Coupe I am driving is built for the World Challenge series which is a completely different set of rules, more contained. But never count us out! In testing this year, the SRT Viper Competition Coupe Fueled by Black Rock Coffee ran very well.  But you might be seeing me do a rain dance out on the track. Then it’s a whole new ballgame! A lot more of an even playing field for us.”

On her third year with Black Rock Coffee Bar: “The people at Black Rock are just fantastic. It’s one of those partnerships that has so much energy, it just works perfectly. It gets better every year. I am so excited by how they have taken this partnership and really activated it. It allows us to return so much more for the investment when they are so excited and committed. Black Rock roasts their own coffee right here in Portland and it’s unbelievable, no bitter taste. This is a great local company with an amazing product. I promise you this, in five years, you’ll be seeing Black Rock Coffee Bars all over the place and coffee drinkers will be so much better for it! You just have to try it to understand it. With all of their Rose Cup-related promotions going this week at their Portland stores and at the track, there is no better time to give it a try.”

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